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Chelfy directed black dress campaign

Managed, AI-assisted imagery production with human creative direction and review.

Discuss your campaign

A collection.
A whole visual world.

We plan, produce and review AI imagery around your collection, managed end to end for the formats your channels need.

Directed burgundy bag house study

Campaign example / House study

Same product.
A different perspective.

A single product image becomes a directed, cohesive visual world. This house study shows the same source product considered across a campaign.

View the full study

Editorial lookbooks

Six house studies. Explore each direction in full.

Romantic

A lilac Liberty-floral mini with a ruffle collar, in soft window daylight.

Editorial

A black corseted maxi, boned and draped, read against a cool studio sweep.

Bold

An orange brocade bubble skirt, sculpted under electric colour light.

Low-Key

A caper-green coat with silver fish toggles, holding its line in a low directional beam.

Clean

An ivory linen cropped-blazer suit, crisp in bright daylight.

Golden-hour

A rust shearling jacket worn open, glowing in low golden-hour sun.

Considered.
Collaborative.
Directed.

Start a conversation
01

Brief

Share your goals, audience and key details.

02

Direct

We shape the strategy and creative direction.

03

Review

You give feedback; we refine together.

04

Deliver

You receive approved AI imagery in the agreed formats.

Full-length dress campaign direction
01 / The full story
Close-up garment campaign detail
02 / The finer details

One direction.
Every agreed format.

Creative direction, AI image production, channel formats, review and delivery.

Tell us about your collection.

Discuss your campaign