Terms at Chelfy

Install Chelfy through Shopify to connect your Shopify shop, or through Wix to connect your Wix site. Chelfy uses one account for one shop. To connect the shop to an existing Chelfy account instead, start on chelfy.com while signed in to that account; the shop owner then approves the connection in Shopify or Wix. An account already connected to another shop cannot be connected again.

You can use the free Storefront without buying a paid plan. Purchases for Shopify-connected shops are completed through Shopify, and purchases for Wix-connected sites are completed through Wix, including when you access Chelfy on the web. Other eligible shops may purchase through Stripe on the website.

You must have the rights needed to import, process and publish the catalogue content and images you provide. Newly imported eligible products and collections are visible by default when your Chelfy Storefront is available. You can change their visibility in Storefront.

Review generated images for product accuracy and suitability before publication. Chelfy publishes an image to Shopify or Wix only after your approval. Public catalogue content and published images may be viewed or copied by others.

When a shopper taps Shop this piece or Visit shop on Chelfy, we send them to the matching page in your own shop. You take the payment and you own the sale. Chelfy never takes payment for your products or holds your money.

To show you the visits Chelfy sends to your shop, we add tracking tags to Shop this piece and Visit shop links: UTM tags (such as utm_source=chelfy) and a random click reference (chelfy_ref). They identify the visit, not the shopper. We do not currently match those visits to sales using your shop’s order data. For Shopify, Wix and WooCommerce shops, Chelfy uses the order read access granted when you install or connect to count product units in orders from the last 30 days and rank your products by Best sellers in Studio. We retain product-level counts, not order records. Shopify’s query requests no customer names or contact details; Wix and WooCommerce return order records, which we discard after counting.

Today, Chelfy charges no commission on any sale. In future we may charge a commission on sales made by shoppers who reach your shop through the Chelfy marketplace. If we do:

• We will tell you the rate, how a sale counts (including how long after the visit), and how returns and refunds are handled, at least 60 days before it starts.
• It will only apply to sales completed after that start date.
• It will never apply to shoppers who reach your storefront or your shop through your own channels, such as your Instagram, your own website or your own customer list.
• It will not apply to Wix-connected sites. For Shopify-connected shops, any commission would be billed only through Shopify, never directly by Chelfy.

You may stop listing your shop in the Chelfy marketplace at any time, at no charge. Leaving the marketplace does not affect your storefront or Studio plan. If you do not accept a commission we announce, you may also close your account, at no charge, before it starts.

Subscription charges are not covered by a general money-back guarantee and are non-refundable except where the law requires otherwise. The free intro lets you assess the service before paying. If a generated image is technically unusable, tell us within 7 days. We will review it and, where eligible, restore the photo to your allowance or arrange a manual remake. This is an unusable-image remedy, not unlimited creative changes.

Shopify-connected shops manage paid plans through Shopify. Any approved monetary refund for a Shopify-billed charge is handled through the applicable Shopify process. Restoring a photo allowance or providing a manual remake is not a refund of the subscription charge.

A plan bought inside Wix is billed by Wix. Any approved refund of a Wix-billed charge is handled by Wix, under Wix’s terms.

Plan allowances reset monthly and do not roll over. The try-on allowance applies only to returning shoppers through your own Instagram link. Eligible try-ons beyond the allowance cost 35p each on Studio or Pro, or 50p on pay as you go. Your plan fee is separate from your monthly usage budget. Shopify bills Shopify-connected shops, Wix bills Wix-connected sites, and Stripe bills other eligible shops. Prices are final. No VAT is charged.

Shops pay for visits Chelfy sends to their website: 0.3% of the piece price, minimum 30p; after a try-on, 0.8%, minimum 80p. The maximum is £3 per visit. Visits from your own links are free. We charge once per shopper, per piece, per London day.

Try-ons are free to your shop except for returning shoppers through your own Instagram link. Every new shopper gets 1 free try-on per shop, outside your allowance.

Your monthly usage budget covers visit fees and eligible paid try-ons. Your first free try-on per shopper per shop uses neither your allowance nor your budget.

When you connect a shop, some of the data we read from it is your data, not ours: for example, the product identifiers and quantities on your Shopify, Wix or WooCommerce orders that we use for Best sellers. For that data we act as your processor under UK GDPR and EU GDPR, and these terms are our agreement with you about it.

• We use it only to provide the features described in these terms, and only on your instructions through your installation and settings.
• Everyone at Chelfy who can access it is bound by confidentiality.
• We protect it with appropriate technical and organisational measures, including encryption in transit and access limited to the people who need it.
• We use other providers to host and run Chelfy. We stay responsible for them, they are bound by the same duties, and we will tell you before adding a new one that handles this data.
• We will help you answer requests from people about their data, and tell you without undue delay if we become aware of a breach affecting it.
• When you remove Chelfy’s access to that data in your shop platform, or remove Chelfy, we delete the data it used, as described in our privacy policy.
• If you ask, we will give you the information you need to show that we meet these duties.

For a Shopify-connected shop, manage or cancel your paid plan through Shopify. The effective date and any billing adjustment follow the terms shown by Shopify for that change. Uninstalling Chelfy disconnects the Shopify integration and ends access through the app; it does not promise continued app access until the end of a paid period.

For a plan bought inside Wix, manage or cancel it from Chelfy’s plan page in your Wix dashboard (Manage plan in Wix). If you cancel automatic renewal, your paid allowance stays available until the end of the current Wix billing period. Removing Chelfy from your Wix site ends access through the app, whatever is left of that period.

Changing to Free does not by itself remove your public Chelfy Storefront, although paid allowances no longer apply. Uninstalling the app, hiding public content and deleting your Chelfy account are separate actions. Contact hello@chelfy.com if you need help.

For a shop billed directly through Stripe, you may cancel before your next renewal. You keep access until the end of the paid period, and unused time is not refunded except where the law requires otherwise.

• Using Chelfy Studio to generate likenesses of real people without their consent.
• Generating Studio photos for products you do not sell.
• Reselling Chelfy Studio as your own service.