Terms for the Chelfy app

You can browse pieces, shops and public looks without joining. You must be 18 or over to join, upload photos, make try-ons or post. We ask you to confirm your age and agree to these Terms and the Community rules when you join. Keep your sign-in secure; you are responsible for activity on your account. You can delete your account at any time in Settings > Privacy & data.

To try pieces on, you upload a full-body photo of yourself. Before upload, you confirm that it is a photo of you and agree to its use only for your private try-ons. Your age and agreement to these Terms and the Community rules were confirmed when you joined; we do not ask for them again for a photo. You keep ownership of your photo. You give us a limited licence to process it only to create your avatar and the try-ons you ask for.

Try-ons are AI-generated previews. They show how pieces may look, but colour, fit, drape and details can differ from the real item. They are not a guarantee of fit or appearance. Check the shop’s size guide and product details before you buy. Images you save or share from Chelfy carry a small "Made with AI · chelfy.com" mark and a note inside the file saying they were made with AI; please don’t remove them.

Each try-on you confirm uses one from your allowance. Free accounts get up to 2 try-ons a day and 10 a month. Chelfy Plus raises these limits; the exact try-ons included are shown on the Plus screen before you subscribe. Daily allowances reset at midnight UK time and monthly ones at the start of each month; unused try-ons do not roll over. Occasional free editorial bonus results never use your allowance. We may change allowances with at least 30 days’ notice in the app.

Chelfy helps you discover pieces from independent shops. Chelfy does not sell those pieces. When you tap Visit seller or Buy from a shop, you go to that shop’s own website. Your contract for the purchase is with the shop, which is responsible for the product, payment, delivery, returns and refunds under its own terms. Prices and availability shown in Chelfy can change; the shop’s website is the final word. Chelfy may get paid when you visit our partner shops’ websites from Chelfy. This never changes your price.

Chelfy Plus is an auto-renewing subscription bought through Apple. The price, any free trial and what it includes are shown before you subscribe. If you start a free trial, it converts to a paid subscription at the end of the trial unless you cancel at least 24 hours before it ends; you will not be charged if you cancel in time. Payment is charged to your Apple account. It renews automatically unless you turn off auto-renew at least 24 hours before the end of the current period, in your Apple account settings. Refunds are handled by Apple under its policies. Deleting your Chelfy account does not cancel the subscription.

You can choose to make a look public and comment on public looks. Anything you make public can be seen, shared and copied by others. You keep ownership of what you post and give us a non-exclusive licence to host and display it in Chelfy while it stays public.

Do not post or comment anything unlawful, hateful, harassing, sexually explicit, violent, misleading, or that infringes someone else’s rights, and do not impersonate anyone. New comments are screened automatically and may be rejected. You can report content or a person and block people from their profile or a post. We review reports and may remove content or suspend accounts that break these rules.

The app, its software, design and brand belong to us or our licensors. Do not copy, reverse engineer, scrape or misuse the service, or try to get around its limits. We may change, suspend or end features, and we will tell you in the app about significant changes.

Nothing in these terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or fraud. You also keep your statutory consumer rights. Otherwise, we are not responsible for purchases you make from shops, for decisions made based on try-on previews, or for losses we could not reasonably foresee.

You can stop using Chelfy and delete your account at any time. We may suspend or close accounts that seriously or repeatedly break these terms; where reasonable, we will tell you why.

These terms are governed by the law of England and Wales. If you live elsewhere in the UK, you may bring proceedings where you live.

hello@chelfy.com. Recommence Ltd, Suite Ra01, 195-197 Wood Street, London E17 3NU, company number 16441399.